product photography

Product photography is all about creating beautiful photos that sell items. Unlike other genres of photography, these pictures aren’t art in themselves. They must help their subjects to sell the products pictured. There are many different types of product shots, but the most common is a hero shot. This is usually a direct or slightly angled front view.

In the age of e-commerce, stunning product photography is more important than ever. Great photos can make or break your success, whether you’re selling your products online or through social media. Product photography involves capturing the smallest details of a product to highlight its features and help potential buyers understand what they’re buying. Professional Product Photographer uses specialized equipment and lighting to produce high-quality images that grab shoppers’ attention. They also consider the different types of products requiring various approaches.

There are a few different types of product photography. Lifestyle shots show the product in a real-life setting, allowing customers to imagine how they would use it. These can be used for apparel, furniture, and accessories. Contextual shots are similar, but they don’t necessarily include humans. Outdoor gear brand Season Three uses contextual product shots to showcase their products in action, like this image of a pair of climbing shoes. Detailed product shots feature closeups of small elements, such as buttons or zippers. These are common in apparel and luxury products. Pagerie, a company that makes pet accessories, uses these shots to highlight the quality of their carefully-manufactured collars and harnesses.

Another type of product photography is packaging product photos, which are taken of the product in its packaging. These are useful for retailers that sell their products both online and offline, as they appeal to in-person shoppers who want to know what they’re getting. For example, you might use these photos in your digital marketing and ad campaigns, on social media, or even in your email newsletters.

The cost of product photography varies depending on the type and style of shots you need. For example, you’ll need to consider the type of camera you’re using and its sensor size. A DSLR camera with a full-frame sensor performs differently than a camera with a cropped sensor. You’ll also need to consider the type of lens you’re using. A 50mm lens on a cropped sensor essentially acts as an 80mm lens, while a zoom lens will act as a telephoto lens.


The lighting conditions in product photography can have a significant effect on the final image. Choosing the right light source is essential to ensure that your images look professional and consistent. The type of light used will also depend on the type of product you are photographing. For example, a small jewelry box will benefit from soft, natural lighting, whereas a large furniture item may require more dramatic light. Properly modifying the light with different modifiers is important, as this will help to shape and control the light.

Using a light box can help to create a controlled and evenly-lit environment for your product photographs. This can eliminate shadows and produce a more professional-looking result. It is also important to pay attention to the direction of the light in your shot. A light that is coming from a certain angle can cause shadows or highlights on the product, so it’s best to experiment with different lighting setups to find one that works well for your specific products.

Another way to improve your product photography is by using a white or black card to modify the lighting. These cards can remove light, deepen shadows, or create an outline in a black-on-white scenario. They can also be used to manage reflections on your product. There is nothing worse than a gorgeous emerald ring with a camera lens reflection in the middle!

Adding depth to your product photos can make them more interesting and appealing. For example, a backpack can be photographed with books and school supplies to show how it functions. Other types of product photography include close ups, which can showcase the details of the product and give a sense of scale.

Product photography requires special equipment, including a shooting table and a set of backgrounds. You will also need a variety of props, such as different sizes of plexiglass and hot glue, to make floating objects. For more complex projects, you may need to invest in a larger studio setup, which can increase your cost and production time.

Creating a great product image can boost your sales and increase customer confidence in your brand. However, it is important to take the time to get the perfect picture. You can do this by taking several shots of each product and experimenting with the lighting conditions to achieve the desired look.


Product photography is an essential part of ecommerce. It shows shoppers what an item looks like and if it will fit their needs. Shoppers may not be able to see or feel the products in person, so it is important that photos are high-quality and accurate.

Using a digital editing program, photographers can remove dust, scratches, and blemishes. They can also add highlights and shadows to make the image more appealing. They can even change the size of an image to suit different applications, such as social media or website. They can also use a tool to create a white background, which is useful for product shots that are used on a website.

The quality of a product photo can make or break your sales, so it’s important to take the time to get it right. A professional product photographer will be able to provide you with high-quality images that will help you sell your products. They will also be able to provide you with a variety of file formats for your marketing needs.

In addition to basic retouching, some photographers offer advanced retouching for an additional fee. This can include removing stains from clothing, enhancing the look of gemstones in jewelry, or adding texture to leather items. These types of manipulations can increase the perceived value of a product, which can lead to increased conversions.

When hiring a product photographer, it is important to understand their style and work ethic. You can find out more about a photographer’s approach by looking at their portfolio. A good portfolio will contain a range of images in a variety of styles and settings. It should also include detail shots and close-ups. A well-rounded portfolio will demonstrate a photographer’s ability to adapt to different styles and settings, as well as their knowledge of lighting and post-production. It is also a good idea to ask for references and testimonials from past clients. This will give you an idea of their work quality and customer satisfaction. Having the right equipment and knowledge of lighting and composition is essential to getting great product photography.


The post-production process is where all of the different elements of photography come together to make sure that everything lines up and looks great. The goal is to create a finished product that looks as good as possible and tells the story of the product.

Post-production can include removing background objects, enhancing colors and contrasts, cleaning up dust and other unwanted debris, retouching images, cropping and adjusting the size of an image and adding watermarks. A skilled photographer will use software that provides maximum control and flexibility to produce a final product that matches the client’s expectations.

Using the right software will help the product photographer reduce post-production time by automating repetitive tasks. This allows the product photographer to spend more time on shooting and retouching. The product photography workflow software also helps the photographer track project status and maintain consistent image quality.

For example, the software can help the photographer keep track of all product-related information such as which images are required for each product category and image view, what file formats and dimensions are needed and how many images per product are required. This information is key to maintaining consistency in a large product photography shoot.

The ability to capture high-quality product images in a timely fashion is vital in today’s fast-paced ecommerce environment. Product images represent the brand’s value and quality in the eyes of the consumer. Having a quality set of images can help increase conversions and drive sales over time.

In order to maximize production, the product photographer should use a pre-production meeting to discuss the goals of the photo shoot. The photographer should also prepare a shot list to ensure that all of the products are captured on each day of the shoot. The shot list should also include a variety of angles and perspectives to provide the buyer with multiple options when it comes to showcasing the products.

The product photographer should also take the time to thoroughly document the studio setup and lighting for easy replication on future shoot days. This can be done by taking pictures of the setup as well as recording the positions and settings of the lights, camera and product. This can help reduce the time and cost of rework if the images fail to meet image quality standards.